For our suppliers, investing early and committing long term will provide our select group of gardeners, manufacturers, and growers, the ability to focus on top end quality over volume. We can give nature the time she needs to turn the grapes, vegetables and plant products into delicious nuggets of joy, rather than hurry the process with artificial enzymes and chemicals. Because our growers know that their fruit has been sold upfront, they harvest at the perfect time for ripeness.
Because we buy the containers, the barrels, the bottles, the corks and the labels for tens of thousands of products we get economies of scale that we then pass onto the small independent companies and winemakers.
From a supplier’s point of view:
As our preferred suppliers, they have the ability to harvest better, grow more naturally, and as an example, squeeze less from the grape to bring all the fruit and less of the bitter dregs that make cheap wines that cheap.
Because we are investing in you, you don’t have many of the issues faced with small businesses and you don’t pay for middlemen in the process.
Three stage Developmental plan:
We build the business as you get onboard, and start planning your supply chain to us and timeframes. Products and quantities.
We have financial packages available to you, to get the ball rolling, and these act as bankrolling your business interests, based on supplies and quantities. These can be based around 6 months, or 12 months turnaround depending on what products you supply.
Starting in tough economic times means that we have to innovate to succeed against established companies, cheap foreign imports, and substandard quality. The “Buy New Zealand Made” approach has long been lost in this global village, but our aim is to bring it back.
We aim to grow as a company but never ever forget the values that got us to where we are now. We believe that happy New Zealander suppliers encourage happy local and International customers. Our mission is to create an environment and culture that inspires and empowers local development.
We ramp up the business by supplying all products under the Origin Kiwi Branding and packaging, effectively reducing the costs from you the suppliers up to 15%. We organize and buy in bulk, specialized packaging under each supplier’s brand, but as an origin Kiwi label. We arrange specialized couriers, bulk packaging, and wrap. Bottled goods would still come under bottled requirements and sealed; however, we would arrange packaging alternatively.
As part of our total package to you, we engage in digital media which is our forte’ These are ongoing elements to our campaign but gives you better awareness and selling ability as our audience is initially 700,000 households as the primary market.
- Over 1 million websites are integrated with Facebook and this number is growing at a rapid pace
- 23% of users check Facebook 5 times or more daily, and growing by the day. Instagram’s uptake is growing in tandem with this.
- 80 percent of social media users prefer to connect with brands through Facebook.
- Since the dawn of Twitter, there’s been a total of 163 billion tweets with the average user tweeting 307 times.
- Google+ active users spend over 60 minutes a day across Google products.
- 34% of marketers have generated leads on Twitter, in the USA, and Australia.
- 625,000 new users on Google+ every day, globally. Google’s +1 button is used 5 million times a day.
- Websites using the +1 button generate 3.5x Google+ visits than sites without the button.
- 80 percent of Pinterest users are women.
Pinterest pins with prices get 36 percent more than those without.
What better way to address sales and marketing than through mobile devices, digital media, and marketing.
Once the Origin Kiwi brand is established in NZ, within 12 to 18 months, or simultaneously to its development, we aim to market the products into India as an export incentive for suppliers.
This will be supported by a Television Cooking series that’s presented by an Indian food journalist and has an India chef cooking with New Zealand products from our suppliers.
As a stand-alone half-hour show, it will be broken into 3 commercial slots and also made available as streaming content on the Origin Kiwi Application which will be available as a download for Android as well as IOS. This will be specifically targeted at the Indian audience first, in New Delhi, Mumbai, and Chennai, based on audience targeting.
This could be an ongoing series as an incentive and export earning potential.
Each year there will be 4 x 40ft containers of specialized goods exports from Origin Kiwi, one every three months.